Amazon Establishes New UK Branch

Expansion into growing European market

London, UK. 2023-06-28

Amazon has officially opened a new UK branch, known as WEB AMAZON EU SARL UK BRANCH. The move comes as the global e-commerce giant seeks to expand its presence in Europe's largest economy. The UK branch will be headquartered in London and will operate as a fully-owned subsidiary of Amazon EU SARL.

The new branch will enable Amazon to better serve its UK customers and respond more effectively to market demands. The company has been operating in the UK for over 20 years and has a significant market share. The establishment of a UK branch will enhance Amazon's ability to compete with domestic and international rivals.

The move also reflects Amazon's commitment to the UK market, despite the challenges posed by Brexit and the uncertain economic outlook. The company is confident that the UK remains a key growth market and sees the new branch as a strategic investment.

The opening of the UK branch is the latest in a series of international expansion efforts by Amazon. The company has been rapidly expanding its presence in Europe, Asia, and South America. The new branch will complement Amazon's existing operations in the UK and will help the company to further increase its market share.